The Web has a long way to go in its evolution.  We are seeing only the tip of the iceberg. Broadband is not even here yet. Wireless technology is pushing itself out of the womb. Virtual Reality is just that - virtual reality! Not only will bandwidth increase, significantly new services will emerge in the near future. Three years ago, who had heard of the cost benefits of Application Service Providers? Yet, from 1998 to 2003, business analysts forecast a growth in such services from $900 Million to $22.7 Billion dollars per year, with significant benefits in both cost and efficiency to companies that participate. [Ref: Information Week Magazine, March 6, 2000]

Fifty years from now, the Web will still be evolving!

Myth #2: The Web is just another Mass Market.

Mass Market?

Again... NONSENSE! Mass market doesn't exist on the Web! It exists on TV, Radio, Newspaper, yah, and all the other boring old media! The Web provides a different kind of media -- so different, we call it New Media! This is where we create a whole new world, a world of individualism, customization, information, and the Intelligent Agents necessary to facilitate such changes.

Myth #3: Dot com equals instant success!

Wrong again! Anyone with $35 buckaroos can set up a dot com overnight! However, you need to really understand how the Web works, about security, about people, about non-Web-related infrastructures such as postal systems and telecommunications; about consumer/subscriber readiness to accept new technologies; about frauds, advertising, creativity ... basically everything about the Web as well as everything NOT about the Web!

Doesn't make sense to you?  Then keep your day job while you get your feet wet on the Web. Once you have drowned a half a dozen times, you'll understand! And then, Ezernet will be there to help you do the job right.